Tax Deductible
Product Page
Tax Deductible Product Page
The insurance industry today stands upon the precipice of change. Insurers have to do more than performing risk mitigation to keep pace with the rapidly shifting customer behavior. Zurich partnered with us to forge a three-year digital growth plan with the aim to foster the new era communication from the "from cure to care" perspective.
The insurance industry today stands upon the precipice of change. Insurers have to do more than performing risk mitigation to keep pace with the rapidly shifting customer behavior. Zurich partnered with us to forge a three-year digital growth plan with the aim to foster the new era communication from the "from cure to care" perspective.
The insurance industry today stands upon the precipice of change. Insurers have to do more than performing risk mitigation to keep pace with the rapidly shifting customer behavior. Zurich partnered with us to forge a three-year digital growth plan with the aim to foster the new era communication from the "from cure to care" perspective.
SERVICES
INDUSTRY
YEAR
2019 – Present
LEAD TIME
3 years
Coming up with ideas is the easy part; the tricky part is holding on to one long enough to get in on the act.
The MPF market's dilemma
The MPF market's dilemma
The pension system was designed with the intention to ensure retired workers do not outlive their financial resource, but for some reasons, the scheme has been far from popular for businesses and customers.
A big thank you to you and your team for the excellent support through the year, and look forward to continued engagement through 2021.
Penny Seach, former CEO, Zurich Insurance (Hong Kong)
A big thank you to you and your team for the excellent support through the year, and look forward to continued engagement through 2021.
Penny Seach, former CEO, Zurich Insurance (Hong Kong)
Co-discovery
Revisiting the MPF roadmap for the key moments in the engagement journey
The Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) brings together the two Special Administrative Regions of Hong Kong and Macao and nine municipalities in Guangdong Province. Covering 56,000 square kilometres (about three times the size of the San Francisco Bay Area), the Greater Bay Area has a combined population of over 72 million people and GDP of around US$1,679.5 billion.
The Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) brings together the two Special Administrative Regions of Hong Kong and Macao and nine municipalities in Guangdong Province. Covering 56,000 square kilometres (about three times the size of the San Francisco Bay Area), the Greater Bay Area has a combined population of over 72 million people and GDP of around US$1,679.5 billion.
The Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) brings together the two Special Administrative Regions of Hong Kong and Macao and nine municipalities in Guangdong Province. Covering 56,000 square kilometres (about three times the size of the San Francisco Bay Area), the Greater Bay Area has a combined population of over 72 million people and GDP of around US$1,679.5 billion.
The Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) brings together the two Special Administrative Regions of Hong Kong and Macao and nine municipalities in Guangdong Province. Covering 56,000 square kilometres
Customers are often seemingly stepping off on the wrong foot when handling their MPF assets in the customer journey. The lack of support from the industry wasn't helping the situation.
Discovery research
Interviews
Persons
User journey
Customers are often seemingly stepping off on the wrong foot when handling their MPF assets in the customer journey. The lack of support from the industry wasn't helping the situation.
Credits
Business & Digital Strategy Lead /
Terry Luk
Results
Successfully created an eco-system that encourage interactions between Zurich and customers
Customers have gone from neglecting insurance to having top-of-mind concisousness for Zurich
initiatives have been launched smoothly despite the tight timeframe and external detabilitizing factors
Create & collaborate
We aligned our marketing message of bringing musicians to the world stage across markets by: (1) partnering with global music distributors; and (2) lining up with reputed musicians, to make sure this campaign was being well-aware of by the music community. It paved the way for aspiring musicians to have their original music track heard by the millions of music lovers around the world.
Create & collaborate
We aligned our marketing message of bringing musicians to the world stage across markets by: (1) partnering with global music distributors; and (2) lining up with reputed musicians, to make sure this campaign was being well-aware of by the music community. It paved the way for aspiring musicians to have their original music track heard by the millions of music lovers around the world.
More than insurance
More than insurance
Traditional insurance closes the book on one-off transactions. Zurich's new way of insurance aims at disrupting old practices by creating intricate moments with customers.
More than insurance
More than insurance
Traditional insurance closes the book on one-off transactions. Zurich's new way of insurance aims at disrupting old practices by creating intricate moments with customers.
More than insurance
More than insurance
Traditional insurance closes the book on one-off transactions. Zurich's new way of insurance aims at disrupting old practices by creating intricate moments with customers.
More than insurance
More than insurance
Traditional insurance closes the book on one-off transactions. Zurich's new way of insurance aims at disrupting old practices by creating intricate moments with customers.
More than insurance
More than insurance
Traditional insurance closes the book on one-off transactions. Zurich's new way of insurance aims at disrupting old practices by creating intricate moments with customers.
More than insurance
More than insurance
Traditional insurance closes the book on one-off transactions. Zurich's new way of insurance aims at disrupting old practices by creating intricate moments with customers.
The MPF market's dilemma
The MPF market's dilemma
The pension system was designed with the intention to ensure retired workers do not outlive their financial resource, but for some reasons, the scheme has been far from popular for businesses and customers.
Penny Seach, former CEO, Zurich Insurance (Hong Kong)
